Want to reach the Hispanic population? BE AUTHENTIC!
Updated: Feb 16, 2023
Your client wants English and Spanish voice overs for a new ad campaign.
You've written and translated the copy, shot and edited the footage, added text and graphics, and the music has been approved...
What's missing?
The Right Bilingual Voice Actor!
Finding the right voice over establishes a brand's tone and attitude. This is especially true in our example. The subtext that a professional voice actor brings to an explainer video or radio advertisement can resonate with the intended target audience on a deeper level. However hiring an ill suited talent can prove to be detrimental to your campaign.
Your ad should have an ideal listener or consumer that you wish to reach. If you have a project where the audience may be of Latin-American descent it's beneficial to hire an authentic Latin-American voice actor that can identify with the target audience. Hiring a voice actor that can speak Spanish is great and will get the job done, however they may not be able to gain the trust and respect of the intended audience.
Inauthenticity can be devastating to an ad campaign or any video project really. An audience can tell when they’re being patronized. It should also go without saying that stereotypical content and voice overs should be avoided. There’s nothing worse than out-of-touch content, products, or ad campaigns a la H&M, Abercrombie & Fitch, Volkswagen, and Wells Fargo.
When you hire an authentic, bilingual Latin-American voice actor they can help translate or review your translated copy so that the message isn’t lost and the right words are used to get that message to the intended audience. When it comes to Spanish voice overs some words are international and some words can be very unique to a given Spanish speaking country.
Tools like google translate are good places to start but nothing will beat understanding the nuances and having an experienced translator or your experienced Spanish speaking voice talent review your translated copy and reaffirm the validity of your word choice. It can take up to 2 or 3 more words to say something in Spanish as it would in English. And depending on the target audience a more formal or more casual word may need to be used. Rarely will we ever need a long-winded, overly intellectual word choice. A simple consultation or recommendation can improve the impact of any given ad spot or other video project.
For example, if you’re looking for a conversational Spanish voice over for radio spots, a voice actor that speaks Spanish may do a great job but an authentic Latin-American voice actor will know the nuances and subtleties that will help the message reach and plant itself in the psyche of the intended listener.
If your project is an e-learning video for a company’s new Miami location you want to have a voice over that can be understood and empathize with people from many different countries and backgrounds. The right bilingual Latin-American voice actor can record the e-learning video in Spanish and English in a way that will engage the learner and help them retain the information presented.
The dollars make sense! (See what I did there?)
Hiring a bilingual voice actor who can provide English and Spanish voice overs adds to the value your production company can offer your clients. Offering clients Spanish voice overs could help them tap into the fastest growing demographic in the country and working with a professional, bilingual Latin-American voice actor saves time, adds value, and enhances a video production company’s catalog of services. The Spanish language has worked its way into so many facets of our world. Embracing and adapting to meet and serve this need is going to make a difference today and in the future.
Bash The VO
About Bash The VO - Bilingual Latin-American Voice Actor
Bash is a bilingual Colombian voice actor based in the United States. He provides a wide range of voice overs in Spanish and English for video production companies, ad agencies, marketing agencies, and to various clients directly.
Studio quality audio and Source-Connect: Standard for efficient recording and fast-turnarounds! Select projects can be completed in less than an hour!
Affordable voice over in Spanish and English with full-time availability!
A youthful but authoritative, Informative and still conversational voice over for video and audio productions including audio dramas, animated series, corporate videos, explainer videos, and e-learning videos.
Visit www.BashTheVO.com for more Demos and Samples and Follow @BashTheVO on Facebook, Instagram, LinkedIn, and TikTok!
Want to get started right away? Email Sebastian@BashTheVO.com Right Now!
Comentarios